The Hay-Adams Hotel

Hay-Adams branded soap and shampoo in a bathtub

The Hay-Adams, one of Washington DC's most historic hotels located in Lafayette Square across from the White House, sought out Beveridge Seay to update its visual identity. The calligraphic solution, rendered by one of Beveridge Seay's founding partners, has now been in practice for over 30 years on all elements of the property and in promotional materials.