Nick Seay recognized in Fredericksburg’s Free Lance-Star for Reagan coins

Originally published in the Free Lance-Star on 9/22/2011

Football teams to flip Seay’s Reagan coins
Local man designs Ronald Reagan commemorative coin


A Ronald Reagan commemorative coin that will be flipped before football games across the nation this weekend has Fredericksburg ties.

Washington-based Beveridge Seay Inc., whose president is Fredericksburg resident Nick Seay, designed and produced the Reagan coin to celebrate the 100th anniversary of the 40th U.S. president’s birth on Feb. 6, 1911.

Seay co-founded Beveridge Seay, which helps clients with branding and visual design, in 1987. Before that he ran the visual communications firm Seay Design Office. He did work for the Reagan administration in the 1980s including designing Christmas cards, announcements, invitations and decorations.

Based on that relationship, the Ronald Reagan Presidential Library and Foundation asked Seay to design and produce the commemorative nickel coin. The firm produced 14,000 of the coins, which feature Reagan’s face on one side and the logo of his library and foundation on the other.

High school, college and professional football teams across the country have been invited to use the coins this weekend for the pre-game toss, and thousands have accepted. Football legends Lou Holtz, Doug Flutie and Lynn Swann are all actively involved in the effort, whose intent is to raise awareness about Reagan.

The coins will be used at home games this weekend in Fredericksburg and Stafford and Spotsylvania counties, those school systems confirmed. James Monroe High School football coach Rich Serbay said the public address announcer will read the details of the Reagan tribute before tomorrow night’s home game against Eastern View High School.

Seay — who serves on the boards of the Fredericksburg Area Museum and Cultural Center and the Community Foundation of the Rappahannock River Region — graduated from James Monroe and was happy to learn the coin would be used tomorrow night.