InfoEdge Technology selects Beveridge Seay, Inc. to update brand and visual identity
Beveridge Seay, Inc., an award-winning brand and identity design consultancy, has been retained to update the brand and visual identity of InfoEdge Technology, Inc. (InfoEdge), the first legal services provider offering comprehensive Discovery Management to corporate law departments, outside counsel and government agencies. Elements of the program include reviewing and possibly changing the corporate name, redefining the corporate messaging and positioning, refreshing the corporate logo, and creating comprehensive identity guidelines.
Following a change in ownership and an examination of its brand, InfoEdge determined that an update to its brand program was necessary to improve the effectiveness of its communication with, and service to, its clients. To address these issues, Beveridge Seay will engage in a comprehensive brand program to establish InfoEdge’s position in the market, and to develop a unique visual identity to reinforce the brand.