IE Discovery partners with Beveridge Seay, Inc. to launch new brand and visual identity
IE Discovery launched its new brand and identity today, following a comprehensive brand refresh program developed and executed by Beveridge Seay. IE Discovery, previously know as InfoEdge Technology, Inc., has delivered Discovery Management solutions for more than 14 years to a wide range of organizations involved in litigation matters.
IE Discovery looked to Beveridge Seay to analyze its brand and execute a comprehensive brand program. Beveridge Seay determined that the company’s old visual identity and verbal messaging did not accurately communicate its core capabilities to its target markets.
The new brand and visual program included the development of the following: a new corporate name and offerings nomenclature; more clearly defined messaging and positioning; a new visual identity; business papers; trade show booth and event materials, and; identity guidelines to ensure the proper and consistent implementation of the new brand.