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Beveridge Seay, Inc. targets association and non-profit industries

In today’s economy, it is vital for associations and non-profit organizations to have recognizable and consistent brands and identities. With discretionary spending down, member benefits more closely scrutinized, and corporate and individual giving more difficult to attain, associations must differentiate themselves and communicate more effectively and efficiently to be successful. Beveridge Seay is uniquely qualified to provide Associations with the brand and identity services they need to accomplish this goal, while staying within the budget constraints of a non-profit organization.

Beveridge Seay’s focus on the non-profit sector has led to the recent acquisition of many new clients, including the American Kidney Fund, the Campaign Legal Center, the International Life Sciences Institute, and America’s Health Insurance Plans. In addition, Beveridge Seay continues to work closely with a number of non-profit clients, including the National Rehabilitation Hospital, the National Petrochemical and Refiners Association, the National Pollution Prevention Roundtable, and the Alliance for Better Campaigns, on a variety of brand and graphic design projects.

“Associations, with their diverse audiences, have unique brand challenges that are missing from most for-profit corporations,” says Nick Seay, President, Beveridge Seay. “Often, these organizations act as bridges between their membership and their target audiences, two groups with very different interests and perspectives. Unlike for-profits, associations need to implement brands that resonate with these two very different groups. We are proud of the comprehensive systems we’ve developed for our association clients, allowing them to save on expenses and boost revenue by communicating more effectively.”