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Beveridge Seay completes brand development project for ExxonMobil Quick Lube

Beveridge Seay, Inc. has just completed a global branding program for ExxonMobil’s quick lube service offering with implementation expected at thousands of locations around the world. The program, implemented¬†in the United States as “Mobil 1 Lube Express” and internationally as “Mobil 1 Center” involved the development of nomenclature and a comprehensive identification system. Elements of the system included ID panels for both stand-alone centers and service stations, menu signage, interior branding, banners and wearables.