AHIP launches new visual identity developed by Beveridge Seay, Inc.

Beveridge Seay has just completed the initial phase of a comprehensive visual identity development program for AHIP, America’s Health Insurance Plans, a national trade association created by the merger of the American Association of Health Plans and the Health Insurance Association of America. AHIP represents nearly 1,300 member companies which provides health benefits to more than 200 million Americans.

Some elements of the program for the newly created organization include a new visual identity; meetings and events communication materials; a literature program; office signage, and; complete standards guidelines to ensure proper and consistent implementation of the new visual identity. The new identity can be seen on AHIP’s web site,