AARP hires Beveridge Seay to assist in a web transformation project

AARP has a complex family of websites — more than 30 — which exist in multiple languages and across multiple servers and technical environments. Beveridge Seay was asked to help envision the entire “universe” of AARP online. Our solution uses propriety spider software to traverse more than 60,000 pages of content and allows us to develop a set of diagrams, charts, and spreadsheets. Display posters of the entire “universe” as well as one for each property were designed and produced.

This work was handed over to the design team and provided a solid foundation for the difficult task of redesigning