What makes a good logo a good logo? A non-designer’s guide

Designers have been putting their clients into a terribly unfair position for far too long by asking them to determine the merits of a logo for their organization without educating them on proper evaluative measures. What’s worse is these same designers will express great frustration when said clients make “unreasonable” requests such as: “We’re a bike company. Why isn’t our logo a bike?” and “My wife hates the color green. Can we use blue instead?” More >

State-of-the-art animal healthcare facility opens in southern Jersey

The Tri-State Animal Emergency Center recently opened its doors in southern New Jersey, serving pet owners and referring veterinary hospitals with a state-of-the-art animal healthcare facility and cutting edge diagnostic and treatment capabilities. The Center is open 24-hours per day, every day of the year, supporting the greater Philadelphia area, Southern New Jersey and Delaware. More >