Insight & News

Beveridge Seay Designs NOVA's Signage and Wayfinding System

Northern Virginia Community College has contracted Beveridge Seay to develop an extensive exterior signage and wayfinding system for its six campuses. Signage design and standards have been finalized and installation of the new system will begin later this year. In mid-December of 2009, Beveridge Seay was also invited to develop a new interior system to further improve the College’s wayfinding experience.

Jesuit Conference Launches Refreshed Identity and Website

The Jesuit Conference of the United States worked with Beveridge Seay to update its visual identity and create a refreshed website to better engage its community. Beveridge Seay utilized the Jesuit’s rich history and imagery to revitalize the visual expression of this 500 year old institution.

Beveridge Seay Selected to Refresh Law Firm Website

Beveridge Seay has been retained for the website refresh of Katz, Marshall & Banks LLP, a firm specializing in employment law. Project goals are to improve navigation and the user experience, enhance the firm’s online presence, and to elevate the KMB brand.

Beveridge Seay Creates Visual Identity for Local Art Gallery

Basiliko, a gallery and community space, worked with Beveridge Seay to create a visual identity that would capture the unique spirit and energy of this new venture. The space, which will occupy a converted row home, is working toward LEED Platinum Certification during the course of its extensive renovation. Beveridge Seay will continue to support this effort by utilizing sustainable materials and production processes for all printed matter.

Robert Rauschenberg Dies at 82

On Monday, May 12th Robert Rauschenberg died of heart failure at his home in Captiva Island, Florida. He was 82 years old. Since his death, articles and news casts have reflected on the artists life and work and this gave me my own opportunity to consider why this artist has left such an impression on me.

Art has always been a part of my life but I never really started paying attention to it until I was in high school. At that point, I started hopping on the Metro and... Read More >

SmartSpaces.org Puts a New Twist on the For Rent Sign in Manhattan

Recently mentioned in Condé Nast Portfolio, Smartspaces.org is unlocking two of New York City’s most valuable resources: space and talent. Smartspaces.org is a new organization working to turn empty commercial space into next public gallery — and a place tenants want to be. Artists gain a window to showcase their diverse talents with the eyes of the world’s most influential city upon them. Art grabs the attention of passersby, sparks conversation, and advertises a landlord with vision and smarts.

Beveridge Seay provides Identity Design, and Interactive Development services... Read More >

Beijing Brand Harmony?

On a recent trip to Beijing I photographed this billboard just below the Forbidden City. I was impressed with the most-noble goal of brand harmony, but still dubious.

3 Quick Tips for Successful PowerPoint Presentations

1. Simplify your Content Your message should always be concise and your presentation clear. Streamline your ideas and reference your concepts as simply as possible. Your slides should act as a series of visual cues, giving you an opportunity to expand and elaborate. Your audience should be attentive and engaged; not preoccupied trying to interpret a complicated visual.

2. Avoid Gimmicks Just because PowerPoint offers elaborate backgrounds, flashy transitions, and easy animation doesn’t mean you should use it! Think about your audience, your message, your brand, and the image that... Read More >

Health e-Lunch Kids Launches New Ordering System

A year after the first online order was placed, after surveys, user discussions, and pure trial and error, a new ordering system for the promising startup Health e-Lunch Kids is taking orders. Designed by Beveridge Seay, and built on the popular open-source Ruby on Rails platform by Smart Logic Solutions, the ordering system is designed to do exactly what it’s users want it to do: let people order lunches that are both healthy and exactly what their kids want. Currently operating exclusively in the Washington Metropolitan Area,... Read More >

Bevseay.com Redesign Launches

We designed the new Beveridge Seay website to show to ourselves, and our customers, that it is possible to achieve a balance of form, function, and overall craftsmanship. At Beveridge Seay we’re engaged everyday in a critical dialogue which examines the new technologies, catchphrases, buzzwords and hype constantly emerging in the internet space. Our website uses new Web 2.0 concepts such as Flickr, amazing open source technology: Ruby on Rails, and most importantly opens up the creation of our website to the entire Beveridge Seay team through the use of... Read More >

World's Oldest Logo?

I did a quick search on the world’s oldest logos that are still in use today, and I was surprised to learn that the Red Cross’s logo has been trademarked since 1881. The oldest that I came across? Weltenburger Kloster Barock Dunkel’s, introduced in the year 1050.

London 2012

Upon the unveiling of the London 2012 olympic logo, the Beveridge Seay inboxes have been flooded with articles, commentaries, musings, and profanities. I’ve tried to read through it all, hoping that somewhere along the way my own opinions of the new mark would solidify and I could lay to rest my befuddlement over the whole thing.

One of my favorite articles to surface was one called London Broil whose favoritism of the widely detested logo was a refreshing read. The authors make a strong case on behalf of the... Read More >

Railsconf 2007: Ruby on Rails is Accelerating Rapidly

Portland, OR – I went to RailsConf2007 to confirm what I already believed to be true: that Ruby on Rails is accelerating into the mainstream and that designers need to be on board as soon as possible. As expected, it was standing room only in every conference session relating to visual design. The energy in the room really was extraordinary. I couldn’t help but feel actual progress was being made by this group of software activists.

View Nick’s RailsConf2007 Blog

Beveridge Seay Engaged to Develop Wine Bar Identity

The lure of building a brand for a wine bar can be quite intoxicating. We enthusiastically sampled the landscape and evaluated which characteristics make a wine bar inviting, comfortable and profitable. With an expected launch in early summer, our work on everything from the visual brand to the interior design is maturing as planned.