Branding:
Your Competitive Advantage

A good brand not only separates you from the competition, but leads to customer confidence, recognition and loyalty. Ultimately, a good brand will help your organization reach its goals; whether it may be increased sales, retained members or more effective advocacy.
NCRIC Group, Inc. Harvard University National Rehabilitation Hospital
Harbor Court JTL Tyson Towers Fair Oaks Center
Quarles Petroleum Mobil Food Minds
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Brand Identity Standards

Strong brands need a strong center. Beveridge Seay can help you develop that crucial vision and make sure that your brand is not only shared but understood across your entire organization. Our goal is to come up with clear and concise standards that everyone can support.

Brand Development

Every branding system needs order. We can help develop and organize your branding efforts and position your brand for success. And like every resource in your company, we will demonstrate how your brand needs proper monitoring, clear guidelines, adequate funding and effective management.

As with every project, Beveridge Seay facilitates a detailed process that includes the following process stages:
  • discovery and research
  • persona development
  • concept and taxonomy development
  • content mapping
  • articulation of the brand position, promise, and statement
  • articulation of brand assets such as photos, typography & color
  • development of a project blueprint

Naming

What's in a name? Everything. Beveridge Seay can help you navigate the process of naming your organization, product or service. We will lead you through brainstorming and market research testing, to trademarking and the selection of an Internet domain name.

Strategic Planning

If you want your brand to succeed long-term, you need to think long-term. We specialize in strategizing for the future, from capitalizing on board meetings to planning for annual events.

Logos, Symbols and Wordmarks (Visual Identity)

Your logo, symbol or wordmark must be clear and to the point. But more importantly, it has to capture the essence of your organization. Beveridge Seay's visual identities are designed to convey what's unique about your company to your target audience; and make sure it works on a website, a billboard, a television ad, or a t-shirt.